Radio supplier Baofeng has changed its product distribution name to Pofung for all sales outside China.
In an announcement on its website the company says that it feels it’s time to adapt its brand to the global stage.
It notes that the current name Baofeng is a literal translation of it’s Chinese character name, and as such it may be difficult for a hobbyist elsewhere in the world to pronounce.
The company say that its new product name of Pofung is easier to pronounce and more friendly to its customers, while maintaining the phonetic symbolism of its brand.
The company’s official web domain www.baofengradio.com will remain unchanged.